I Eat Breakfast Listening to Hip-Hop.


There’s a place in Welly (Wellington, New Zealand) I used to love having breakfast. What made them different is what kept me coming back.

Their eggs were always golden, orange juice freshly squeezed – but that’s not what kept my coffee card clipped.

It was the fact that they played their Hip-Hop at 7am – LOUD.

All your favourites too – from old school bangers from Slick Rick and Eric B & Rakim to the more familiar 90s hits from Naughty by Nature, Biggie and pre-Hey Ya! Outkast. The vibe there was always electric, their clientele seemingly always satisfied.

I don’t know if it was the food and atmosphere that attracted me or what the place represented to me.

The place was different.

In my eyes, the owners had backed how they saw the breakfast experience should be (with loud, honest, unapologetic NYC street anthems) and as a result engaged a committed tribe who recognised their boldness, and responded with their loyalty.

What these places represent can’t get lost on us.

They tell us exactly what we need to hear. They tell us that everyday things or tasks that may be seemingly mundane to many, are being rethought and then recreated by a few with the courage to expose their imagination.

The world thrives because of people like this – people who help us reimagine the mundane and show us what ‘more extraordinary’ looks like.

The world needs you to be one of these people. There’s parts of your creativity the world has yet to enjoy, admire and show our loyalty to.

The world needs more people, like you, to look at things differently for us. The world needs more people to eat breakfast listening to Hip-hop.

Photo credit: http://www.vectors1.com



Filed under Inspiration

2 responses to “I Eat Breakfast Listening to Hip-Hop.

  1. Blackness

    I’m feeling that – went to Magnetix the other morning around 8am for a coffee. Shop full of suits. “Warning” was playing.

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